Time Is Money. Save More With These 6 AdPad Features

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At eZanga, we know time is money and you don’t want either of those to go to waste. That’s why we like to make PPC easy for you. Our campaign management system, eZanga AdPad®, is designed with the user in mind, allowing you to manage several campaigns from one tab.

We're always improving AdPad®, and using clients' needs and concerns to make the platform easier to use. Many of our features are the direct result of user feedback. That feedback has helped us make PPC management easier and less time-consuming for you.

Here are some of our favorite tips to save you time with eZanga AdPad®.

1. Four Step Campaign Creation

The AdPad® Campaign Wizard allows you to set up a simple campaign in under five minutes. It’s all managed within a single-page, with no additional tabs, making it easier for you to navigate your data entry. Think of it as the express lane of PPC campaigns. Who else gives you that option?

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2. Access Campaign Performance in Real-Time

The AdPad® dashboard shows you how many clicks or calls your campaign has generated, quickly giving you access to the full scope of your campaign performance. This helps you see what times of day your ads are performing best, when you could beef up your efforts, and when you could pull back your advertising.

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3. Update Your Campaigns in a Single Step

Bulk Update allows you to make a change to all campaigns quickly and easily. Rather than going into each campaign to make an adjustment, you can:

• Turn campaigns on and off.
• Change or edit your keywords.
• Make changes to your several campaign names.
• Make changes to many campaign budgets.

4. Upload Several Campaigns at Once

Integrating and uploading numerous campaigns into any system is time-consuming. That’s why eZanga’s AdPad® Campaign Wizard has a bulk upload option.

Perhaps you’ve already set up your campaigns on another platform? No problem. Upload campaign data from your Bing, Yahoo, or AdWords campaigns quickly and easily.

PRO TIP: Bing users must save their campaigns to an Excel spreadsheet prior to uploading.

Here’s how you do it:

1. First, save your campaign data onto an Excel spreadsheet.
2. Tweak your keywords as needed.
3. Upload them onto AdPad® with the push of a button.

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Voila! Your campaigns are AdPad® ready in just a few minutes.

5. Troubleshoot Your Campaigns

Want to see which campaigns are running and which aren’t? What about finding out which campaigns need more money put into their budgets? Then AdPad®’s “Are My Campaigns Running?” tab should make this a quick and easy task. Here you can:

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• Check Campaign Status. See how your PPC campaigns are doing.
• Troubleshoot Your Campaigns. Is Campaign A running smoothly, but Campaign B isn’t? Check which campaigns are inactive and review the reasons for the inactivity. Perhaps that campaign is turned off, or maybe it’s out of budget.
• Replenish Your Campaigns. If you find your campaigns out of budget often, change the frequency in which money is deposited into the account. (You and your eZanga account manager will receive an email to let you know which campaigns need funds when they go below a preset dollar amount.) With AdPad®, your budget is completely within your control. Here are four options available for auto-replenishing your budgets:

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This is a rare feature in the PPC world. So rare, we’d venture to say that it’s a service exclusive to eZanga’s AdPad®, and a favorite of our clients.

6. Review Your Campaigns Before They Become Active

If you’re ever concerned about how your ads look once they’re active, AdPad® takes the guesswork out of ad creation. Ad testing allows you to preview how your ads will look before they start running. To try ad testing:

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1. Type in any keyword you have targeted in your campaigns.
2. Hit search to show which campaigns are using that keyword.
3. Click on the campaign ID or ad you want to review.
4. Your ad will appear, showing you what users see when they search online.
5. From here, if something is wrong with the campaign, you can then see and fix it.

Ad testing allows you to check spelling, grammar, and ad copy in your campaigns before it's up and live.

Conclusion

With a little bit of elbow grease and these six AdPad® features, you’re well on your way to saving a ton of valuable time and money in PPC. So what are you waiting for? Sign up for an AdPad® account today!